Design Thinking

Design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.

Cigarette smoking and the ROI of Design Thinking (or User Experience)

Doctor Smoking

Analogies have been a major part of how we explain usability, user experience and/or design thinking to audiences and clients (and potential clients). Many of these analogies involve automotive technology ( see e.g. Crash-test dummies and the Usability of EHRs http://www.theusabilitypeople.com/thought_leadership/crash-test-dummies-... ).

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ROI
Design Thinking
Usability

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